DBL Center Gets Its Own App in the Apple Store
As we prepare to enter the fourth quarter, insurance brokers have had to contend with many changes and challenges. If you run an insurance agency, it’s more important than ever to be able to manage a remote workforce and give your producers the tools they need to do their jobs – in their office or at home.
A project two years in the making could not have come at a better time. It started two years ago with the introduction of the Broker Dashboard: Net Revenue Tracker.
Today, The DBL Center is pleased to announce the introduction of the Broker Dashboard app, available in the Apple Store.
Broker Dashboard: Net Revenue Tracker App for iPhone
Offering all the functionality of the Broker Dashboard desktop application, the Broker Dashboard app for iPhone and iPad puts the capability to track renewals, cancellations, and commissions at your fingertips.
Follow up with client renewals while you wait in the pick-up line at your child’s elementary school. Check on incoming commissions as you oversee distance learning at your dining room table. And when you come into the office, your Broker Dashboard comes with you.
You’re always informed, giving you the means to spot profit opportunities and increase commissions by giving your customers the products and information they need – when they need it.
Remote Workforce – Not Going Anywhere
It’s not going to be an easy autumn for many working parents or for insurance brokers still splitting time between their homes and the office. The Broker Dashboard technology can help bring you closer to your customers, wherever you might be.
Back in April at the height of the pandemic, a Gartner survey revealed that 75% of CEOs planned to move at least 5% of their employees to full-time remote even after the pandemic. The remote workforce is here to stay and embracing technology can help us to better cope with it.
How Flexibility Can Increase Productivity
With childcare challenges facing many parents as schools are now opening with distance learning or hybrid schedules – where children may attend school a few days a week and have remote learning the rest of the time – employers may have to provide more flexibility for working parents.
After all, you know the rules. Employees can’t claim NYS PFL for Covid-related illness, (if they have the ability to work from home, or a lack of childcare for students undertaking distance learning). But by creating flexible employee policies and ensuring your employees can be productive wherever they are, you may be able to reduce erroneous PFL claims and also minimize Covid-related claims under the federal Families First Act. (You can read more about PFL and the FFA here.)
Just like many other businesses, the DBL Center team faces the challenges of a remote workforce and children’s school schedules that don’t coincide with typical, established workplace schedules. Through technology, resilience, and understanding, we continue to thrive and offer high levels of service to our brokers and their clients.
We’re excited to give our brokers the same opportunities to embrace change with the Broker Dashboard app and other tools.
The DBL Center: Always Your Back Office Staff
The DBL Center provides workplace flexibility for our employees as we adapt to these times. But that doesn’t change our availability for our brokers when they need us. We are always available as your back-office staff to assist.
And now, with the Broker Dashboard app for iPhone and iPad, the tools you need are just a touch away. Watch the video to learn more about using your exclusive Broker Dashboard app here, and reach out if you have any questions.
Massachusetts Paid Family Medical Leave Act Deadline Approaches
Insurance brokers across Massachusetts have an opportunity to increase their commissions and better serve Massachusetts business owners through the Massachusetts Paid Family Medical Leave Act.
By helping your customers privatize Massachusetts PFML before October 1, you can offer premium discounts plus defer fourth quarter premium payments until January 1, 2020.
Here’s what you need to know about the important October 1, 2020 deadline approaching for business owners who want to write privatized paid family medical leave in Massachusetts.
1. Massachusetts business owners can only defer taxes on state-run PFML in MA through October 1, 2020.
Business owners must pay PFML premiums on policies written by the Commonwealth of Massachusetts by October 1, 2020. As we still battle the pandemic, many business owners continue to struggle with revenue, paying rent, or even making payroll. Some companies remain closed or at half-capacity right now. If there was ever a time to defer a mandatory expense, it’s now.
If your customers privatize Massachusetts PFML now, they don’t have to deduct payroll taxes for MA PFML premiums for 2020 until January 1, 2021.
Combined with the Paycheck Protection Program portion of the CARES Act, which permits business owners to defer the deposit and payment of the employer’s portion of Social Security taxes through December 31, 2020, this deferment can help free up cash for Massachusetts business owners at a time they need it most.
2. DBL Center brokers can save Massachusetts business owners money on PFML premiums if they privatize before October 1, 2020.
With no signature requirements or red tape, applying for a private plan exemption in Massachusetts is easy. As a broker, you can:
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Help your customers apply for the exemption
Save business owners money on premiums
Show your customers how to defer payroll deductions and premium payments through January 1, 2021
But only if you act now. After January 1, 2021, brokers can still write a private plan with faster, more flexible payments and better service. But premium rates will be the same as the state plan.
As Kelvin Joseph of Kool Kel Marketing stated in a recent interview, “Right now, businesses are looking to increase their revenue and reduce their expenses. [DBL Center] has a way to save people money.”
As a DBL Center broker, you can take advantage of our industry knowledge, connections, and relationships with top-rated carriers to save your customers money while providing superior service with DBL Center as your back-office staff.
3. Private plans, by law, must provide benefits equal to or greater than those required by the Massachusetts Paid Family and Medical Leave Act.
As in New York and New Jersey, Paid Family and Medical Leave plans in Massachusetts must provide benefits equal to or better than the state plan. If you could get the same (or better) product at the same (or lower) price, wouldn’t you?
It makes switching to a private plan a no-brainer, especially with The DBL Center here to help your customers get the lowest premiums available.
4. PFML benefits in MA begin January 1, 2021, with additional benefits to go into effect July 1, 2021.
As of January 1, 2021, Massachusetts will join New York to offer paid family leave benefits for employees to care for:
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A new infant, adoption, or foster child
Family members if a spouse is deployed
A family member with a serious health condition who is also a covered member of the military services
Beginnning July 1, 2021, PFML in MA will also cover time off to care for any family member with a serious health condition.
5. When your customers privatize PFML, you gain access to The DBL Center’s exclusive technology and service to help you track renewals, cancellations, and commissions.
For brokers across the New England region, working with The DBL Center offers many advantages to help you provide outstanding service to your customers as they navigate the confusing terrain of the Massachusetts Paid Family and Medical Leave Act.
We act as your back office staff to manage policies, collect premiums, and even track down late payments for you.
Our Broker Dashboard: Net Revenue Tracker provides all the information you need to manage your business, giving you access to renewals, cancellations, and commissions at a glance.
Massachusetts business owners may not want to think about another mandatory expense during the pandemic. They need brokers like you on their side to help them save money and receive the superior service they deserve. Reach out to The DBL Center today to help your customers privatize state mandated benefits under the Massachusetts Paid Family and Medical Leave Act.
Don’t Be Late (on DBL Premiums): Let The DBL Center Help You Get the Commissions You Deserve
Insurance brokers know that DBL stands for “Disability Benefits Law,” which provides statutory New York State short term disability insurance to qualifying workers through employer-funded benefits packages.
But here at DBL Center, we love a good play on words. We want to remind our brokers that this year, more than ever, the “DBL” in DBL Center stands for “Don’t be late.” That is, don’t be late with your NY disability insurance premiums and delay your incoming commissions because clients haven’t remitted premiums on time.
Are You Leaving Commissions on the Table?
Across New York, businesses have closed as a result of the pandemic. From mom-and-pop boutiques, to law firms, restaurants, gyms, and even larger companies, New York business owners felt the crush of the quarantine, followed by re-opening regulations, and a public that is wary of leaving their homes or spending money.
As we continue to struggle with these challenges, one thing insurance brokers shouldn’t have to worry about is whether or not their clients still in business have paid their premiums.
Yet, it’s a fact of life. Brokers face cancellations due to non-pays, client bookkeeping errors, and other lapses that can delay your commissions.
Even in the best of times, you don’t want to have to waste time chasing down clients. The Covid-19 pandemic complicated it further, because you don’t know who:
• Went out of business
• Doesn’t have the money to pay
• Received a PPP loan but perhaps thought premiums were yet another bill waived due to the pandemic
• Put their statutory DBL last on the list of payments to make, after paying the lease and keeping the lights on
Whatever your client’s situation, if they have an in-force NYS DBL policy or enriched DBL, they owe the premium amount due – and you deserve your commission.
We’re More Than Your Insurance Wholesaler, We’re Your Bill Collector
DBL Center is here to remind your customers “don’t be late,” on their DBL payments. Through our powerful Broker Dashboard: Net Revenue Tracker, we can track renewals, cancellations, and non-pays.
Then we send those emails and make those uncomfortable calls reminding your clients their New York state DBL payment is due. We use the utmost tact, and will get that bill paid so you can collect your commission.
And if a company has gone out of business? We’ll adjust the Broker Dashboard records to reflect that. No more wasted time on out-of-business companies.
Tracking Lives After Layoffs and Furloughs
Many customers might have NYS DBL premium payments due, but not understand the amount owed due to a change in their overall employee head count. If their bill does not reflect the new number of lives, reflective of layoffs or furloughs that occurred as a result of the Covid-19 pandemic, we’ll recalculate the total amount due.
And, again, get that bill paid so you can collect your commission.
Free Up Your Time to Grow Your Business
When you help your clients purchase NY disability insurance through The DBL Center, we serve as your back-office staff to manage your accounts. That frees you up to do what you do best, which is sell insurance – even in a struggling economy.
With access to our Broker Dashboard: Net Revenue Tracker, you’ll always know what you’re earning at a glance. You can track accounts ready for renewal, cancellations, and commissions. The Broker Dashboard helps you stay on top of it all – and The DBL Center team is here to help you manage it.
As I stated in my last video interview, the year is more than half over. Halloween is just around the corner and before you know it, we’ll all be closing the books on 2020 and hoping for better things ahead.
Now is the time to start planning for 2021. What will your book of business look like? Are you putting the time into sales or hunting down premium payments? Let us help so we can all look forward to a better future.
Privatize NJ Temporary Disability Insurance: As Easy as 1-2-3
Have your customers privatized NJ temporary disability insurance for potential cost savings and superior customer service?
As we reported in October 2018, the State of New Jersey waived the signature requirement for business owners to obtain privatized New Jersey TDB coverage. This opened the door for brokers to write privatized NJ temporary disability insurance to provide customers with:
- Potentially lower rates when bundled with other coverage
- Superior customer service from a private carrier
- Faster payouts, choice of payment methods
- Choice of carriers
- Easier claims process
- Less red tape
By law, premiums must be the same or lower than NJ temporary disability insurance written through the state. At the same time, benefits packages for New Jersey TDB must be the same as – or better – than state benefits.
State Increases Premiums for NJ Temporary Disability Insurance
New Jersey has always had a robust disability benefits package. In January 2020, New Jersey TDB payouts increased to 66.67% of a worker’s average weekly salary, up to $667 per week through June 30, 2020.
As of July 1, 2020, the benefit grows to 85% of a worker’s average weekly salary, capped at $881 per week.
With these benefit increases come a change in premium payments, too.
Employees now contribute .26% on the first $134,900 of earnings, with a maximum annual contribution of $350.74. Employers have a different taxable wage base than employees. Employers contribute based on employees’ earnings, with a cap of $35,000.
Is It Time for Business Owners to Privatize New Jersey TDB?
If your customers have not privatized New Jersey TDB yet, now’s the time. The next deadline to shift policies from New Jersey TDB written by the state to a private plan takes place June 15, 2020.
We can make it easier than ever for you to help your clients privatize New Jersey TDB – and grow your book of business with a statutory benefit with automatic renewals.
Just follow this simple, three-step process.
1. Instruct your customers to obtain form AC-174.
Brokers can no longer download the AC-174 form for their customers, and your insurance wholesaler also can’t provide it for you. Employers first must visit the New Jersey Department of Labor website and fill out the Employer Application.
This form replaces the previous TWES form. If your customer has already registered, they can go here to log in. From either location, they can download the AC-174 form and fill it out.
The census can help you obtain an accurate quote so there are no surprises for your customer when premiums are due.
2. Provide the AC-174 to DBL Center so we can shop policies through our network of top-rated carriers.
The DBL Center does all the work for you from here. We will shop policies and leverage our industry relationships and volume to find the lowest premiums. You may find your customers can save even more by bundling New Jersey TDB with ancillary benefits like vision, dental, and life insurance.
3. Write the policy and track your commissions through our Broker Dashboard: Net Revenue Tracker.
Once we’ve secured the best coverage and lowest rates we can find for your clients, it will be an easy sell. After all, what business owner would want to pay more through the state and miss out on concierge-level service and faster payouts?
New Yorkers have benefited from private statutory benefits for years. It’s time New Jersey business owners enjoy the same flexibility and superior service they can get from The DBL Center and our dedicated New Jersey rep and brokers.
Let us help you write the policies for your New Jersey clients. You’ll gain access to our proprietary Broker Dashboard: Net Revenue Tracker, where you can track your commissions, renewals, and pending cancellations to improve customer retention. You’ll be able to view your book of business at a glance and access carrier portals with a click.
The world seems to be changing here in the Northeast U.S. every day. The service you receive from The DBL Center is one thing you can always count on.
DBL Center Helps Its Carriers with COVID-19 Pre-screening Software
Within the first few days of the coronavirus pandemic and the New York On Pause order, DBL Center President and CEO Michael Cohen felt the same as many of those in the insurance business did.
“When I first got news of this being a reality in New York, which is now a hot spot, I felt like I was back up against a wall,” he recalls. “I was nervous.”
He sprung to action immediately, though. He took what he learned from his decades in the statutory insurance industry and his knowledge of what technology can accomplish to create a solution to slow the onslaught of PFL claims. “I felt I had to do something to mitigate the claims,” Cohen says.
Within days of schools and businesses closing across New York State, and shortly after, through Massachusetts and New Jersey, Cohen and The DBL Center launched the COVID-19 Pre-Screening Software for PFL Claims.
PFL or FFCRA? COVID-19 Pre-Screening App Pre-Qualifies Claims
A tool for insurance carriers to manage PFL claims that may not qualify, the COVID-19 pre-screening software requires employers to answer a series of questions to determine if their PFL claim is valid before requesting a claim form from the carrier. Many statutory PFL claims actually qualify for federal help under the Families First Coronavirus Response Act (FFCRA), which was enacted April 2, 2020.
The DBL Center also created a document to help show when an employee may qualify for PFL and when an employee would qualify for FFCRA aid, instead.
“Even though the changes related to PFL and FMLA [in Massachusetts] have been clearly stated, you’re still going to have some confusion at the employer level in terms of what is a valid COVID claim and what is not a valid COVID claim,” says Charles Callery, Regional VP for Lincoln Financial, one of DBL Center’s many preferred carriers. “I thought the software was perfect for that scenario.”
He added that he also sees it having long-term applications once the pandemic ends. “In general, it can help cut down on some of the administrative costs that we incur, and that others occur, taking in paper claims. I bet the industry still sees the majority of our claims in paper form, versus electronic, and this is a good first step to enter the electronic environment. It’s something the industry could use, because it pre-qualifies a lot of claims upfront.”
Following in the Footsteps of the Broker Dashboard Net Revenue Tracker
The Broker Dashboard Net Revenue Tracker was the first technological innovation from The DBL Center, an electronic version of the paper and pen ledger that Founder David Cohen brought to every meeting.
Designed specifically for DBL Center brokers, the Broker Dashboard helps agencies track cancellations and pending cancellations, new policies, and commissions, at a glance. A cloud-based app that gives brokers actionable insights to improve retention rates, the Broker Dashboard brings David Cohen’s paper ledger into the digital age and delivers it to the hands of every broker.
Michael Pellegrino, Lincoln Financial sales representative, reminisced about the way DBL Center tracked revenue when he first entered the industry. “I remember I’d come into your father’s office,” he tells Michael Cohen in the latest Rep Roundtable video. “He’d put down his pen and paper. He was keeping everything in order, but how time-consuming it must have been. “The fact that you took that pen and paper ledger and made that electronic is awesome!”
Watch the Video to Learn More
In addition to discussing the technology that sets The DBL Center apart, Cohen, Callery, and Pellegrino reminisce about summer get-togethers and talk about how the economy and the industry have changed in the past 20 years. Michael Cohen also reveals his secret to surviving the pandemic … all in the latest Rep Roundtable, brought to you by The DBL Center.
Capture, Track, Improve: New Video Lets Brokers Test Drive the Broker Dashboard
Watch the video and then read on to learn even more about how our proprietary Broker Dashboard can help you capture data about your book of business, track policies and cancellations, and improve your net revenue.
“It’s not about what you earn. It’s about what you keep.” Since the early days of The DBL Center, this philosophy has been the company’s mantra. From founder David Cohen’s handwritten ledger to our state-of-the-art Broker Dashboard, DBL Center provides its brokers with the tools, technology, and service they need to retain more clients.
Times are challenging right now for businesses of all sizes. As small businesses struggle and close, we wonder how many will open their doors again once the pandemic is over. It’s crucial, right now, especially, for brokers to closely track their book of business, including renewals, cancellations, and pending non-pays.
The Broker Dashboard makes it easy.
The video above highlights the Broker Dashboard’s features that enable our licensed insurance agents to track new policies, policies that have lapsed, and overall retention, along with real time calculations of annualized premiums, and total commissions paid.
Having all this information in one easy-to-use, cloud-based app can help brokers manage their accounts – from wherever they might be working.
Let’s review some of the Broker Dashboard features that can help brokers keep more of what they earn and significantly improve their returns – making more in less time than ever before. Because we all know it costs more to sign a new customer than to retain one you already have.
1. Track cancellations.
As small businesses close their doors, it’s important for brokers to track the reason for cancellations and non-pays. Brokers receive emails every two weeks that list policies that are pending non-pay, so you can reach out and make sure the policy doesn’t lapse.
The Broker Dashboard also shows you the reason for the cancellation. You can even sort cancellations based on the size of the account, so you can focus on small businesses who may be struggling and help them find solutions to pay their bills. Nickels, dimes, and quarters make dollars. By tracking your clients through Broker Dashboard, you’ll be in a position to help keep their policies in force… which is good business for everyone.
2. Track new policies.
How much new business are you writing? Are you meeting your agency’s goals for growth?
The Broker Dashboard lets you track countless policyholders and up to date head count giving you real time eligibility, so you can see how much volume you have – from your biggest client to the smallest.
3. Track commissions.
Bottom line: How much are you making? The DBL Center’ proprietary Broker Dashboard shows you how much commission you’ve received across any selected time frame – for the month, the quarter, or the year broken down by product. This is the single-most important piece of information you need to gauge the overall health of your business. These net revenue tracking capabilities, alone, make Broker Dashboard an indispensable tool for your business.
4. Get direct access to preferred carrier websites.
The Broker Dashboard is more than just your net revenue and policy tracker. It is also your one-click portal to preferred carrier websites. Download claim forms and other documents and access important information from any internet-enabled device, regardless of the carrier’s business hours or availability of team members.
In today’s remote working world, business never stops. Broker Dashboard is there whenever you need it.
5. Contact DBL Center directly through the Dashboard.
Have a problem or question? Need to speak to your DBl Center representative? Want to learn more about a specific Broker Dashboard feature? Click the “report an issue” button and someone from The DBL Center will get back to you to help you get the most from your Broker Dashboard app.
There’s never been a greater need for cloud-based tools enabling DBL Center brokers to work from anywhere, at any time.
If you aren’t already using your Broker Dashboard, or would like to learn more about how it can help you track your business in real time, contact us today to schedule a remote WebEx demo.
Technology Helps your Insurance Wholesaler in NY Offer Superior Service
Since my father, David Cohen, first founded The DBL Center back in 1976, we have always focused on concierge-level service for our brokers. My father liked to frequent boutique hotels on vacation, and he wanted to model that personalized service as an insurance wholesaler in NY.
That level of service wasn’t seen in the insurance industry at that time. Now, more than four decades later, The DBL Center continues breaking new ground as a wholesale insurance broker.
In the past few years, we’ve begun leveraging technology to provide the best service to our brokers, staying on the cutting edge of industry news, and delivering resources brokers need to retain business, remain competitive, and deliver the highest level of service to their clients.
You may have noticed some new features and functionality added to our website recently. Let us walk you through the ways we are using technology to help our insurance brokers grow their book of business.
24/7 Chat Feature Ensures We’re Here to Help
Chat-bots are all the rage on customer service-oriented websites today. They make it easy for customers to get answers to their questions round-the-clock.
The problem? You never know if you’re speaking to a real, knowledgeable company representative or a sophisticated artificial intelligence (AI) program with only basic, high-level answers.
The 24/7 chat feature on The DBL Center website always connects you directly to a wholesale insurance expert with answers to every question you might have. We don’t outsource the service. You are always chatting with one of The DBL Center team. We can answer questions or take it to the next level and jump on the phone to help you write your NJ TDB, New York DBL or enriched DBL coverage, or Massachusetts PFML policies immediately, along with Group Ancillary Benefits.
If you reach out after business hours, we may have to wait until the next business day to provide you with an accurate quote from our top-rated carriers. But we can get the process started at any time. It’s just one more way we are able to provide personalized service as an insurance wholesaler in NY and beyond.
Broker Dashboard Provides the Insights You Need to Retain Business
Our proprietary Broker Dashboard continues to grow in popularity, giving insurance brokers a way to track renewals, cancellations, and commissions easily. This became extremely valuable during the Q4 2019, when we helped Shelterpoint transition 5,000+ Statutory policies from Wesco to their company.
Brokers receive bi-monthly reminders about cases that are pending non-pay, helping carriers like Shelterpoint and Standard Security receive payment in a timely manner. This also helps our brokers avoid losing business due to non-paying customers who might decide to write the policy somewhere else. Not only are we a full-service insurance wholesaler in NY, but your back-office team. Just think of Broker Dashboard as your “friendly neighborhood bill collector.”
We’re also using the data from Broker Dashboard to gain insights that will help us serve our brokers better. Your information – and your customers’ information – remains completely secure and confidential in the Broker Dashboard app. But we can track trends that will help us provide the best products, be more proactive about pending cancellations, and learn why clients switch carriers. This knowledge will help us provide more of the products and service your clients need and want.
Faster Website Gives You News, Insights, and Quotes Faster from Any Device
Maintaining our position as a top insurance wholesaler in NY means being as responsive as possible to our clients’ needs – and that includes our website. No one has time to sit around waiting for pages to load anymore. Whether you want to read our latest blog post, need information on Massachusetts PFML or need a quote for enriched DBL under 50 lives, you need our site to load in a snap – wherever you might be.
We recently updated our website with the latest technology, enabling it to load more quickly on mobile devices so we can serve our brokers better – even faster!
Disruptive Technology, Traditionally Personalized Service
The DBL Center prides ourselves on combining disruptive technology with the personalized service that was so important to David Cohen when he started the company. From our new chat function to our video series, we are on top of the trends that make it easier to stay connected to our brokers, delivering the service you’d expect from a top insurance wholesaler in NY and beyond.
Artificial Intelligence and the Future of P&C Insurance
Artificial intelligence (AI) has become prevalent in every industry and in many homes, as well. If you’ve asked Siri to help you book a reservation at your favorite restaurant through OpenTable or used Alexa to create a playlist for a cocktail party you’re hosting, you’ve used AI.
In business settings, AI is beginning to help people schedule meetings, sift through resumes to find likely job candidates, and even provide customer service through chatbots online.
What Is Artificial Intelligence?
You’ve probably heard the phrase Artificial Intelligence many times and may even have a hint about what it means. You may have also heard another closely related term: Machine Learning.
An AI computer can act and react in ways similar to a human being. In other words, it can appear to think, and it can learn based on past experiences.
Machine learning is the means by which computers gain artificial intelligence.
In 2016, technologist, futurist, and investor Andrew Ng wrote, “If a typical person can do a mental task with less than one second of thought, we can probably automate it using AI either now or in the near future.”
This may be a vast simplification – or perhaps an over-statement – of AI’s capabilities. AI excels at pattern recognition, data sorting, voice recognition, and even responding to simple inquiries.
With this in mind, it’s easy to pinpoint some areas where AI could streamline insurance renewals, recordkeeping, audits, and bookkeeping for insurance professionals in the next five to 10 years – and perhaps even sooner.
How Artificial Intelligence Can Help Insurance Brokers Increase Sales and Commissions
Many brokers today use limited business intelligence analytics to track their business, but most of the activities are tracked manually, which means increased overhead and extra time spent staring at spreadsheets.
DBL Center’s Broker Dashboard can streamline many of your business intelligence processes, including tracking renewals, notifying staff of late payments, and tracking commissions. In the future, it will be able to track data across all your P&C accounts, not just policies purchased through The DBL Center.
But this is only the beginning. Future versions of these powerful business intelligent (BI) engines are nearly destined to employ AI and machine learning. The next iterations of Broker Dashboard may be able to analyze data faster, recognize relevant patterns, save brokers time, and potentially increase sales.
What Will the Broker Dashboard of the Future Look Like?
The potential for AI in the insurance industry in the future is incredible. Just as AI capabilities advance in the fields of healthcare and human resources, the insurance industry needs only embrace AI’s potential to streamline their business and earn more.
The Broker Dashboard of the future may be able to use artificial intelligence and machine learning to:
Predict which clients are likely to pay late so brokers can take pre-emptive action. Unlike running a credit check or looking at past behavior of that client, the AI algorithm can look at past behavior of clients with similar characteristics to predict future behavior of new clients. Brokers can take proactive steps to ensure bills are paid on time with reminder notifications or perhaps phone calls.
Identify good candidates for upsells like enriched DBL and ancillary benefits. AI could help increase the success rate of sales calls. Rather than taking a shotgun approach to try to sell existing clients bundled benefits packages, AI can help brokers identify highly-qualified leads most likely to say yes. Brokers will be more productive and earn more by delivering the benefits their clients really want.
Track the reasons behind cancellations. What if you could increase your retention rates by understanding why certain clients cancelled and take steps to retain similar clients? It’s always cheaper to keep a customer than to make a new one. By pinpointing cancellation patterns, AI can help you increase retention rates and keep your brokerage growing.
Track successful existing clients and identify likely prospects. If you are like many brokers, you’ve been working on building your database of prospects through social media, inbound marketing, direct mail, and in-person networking. AI is well-suited to compare that list to a list of your most successful clients. AI can help you cull down your massive database to find top prospects who are not only likely to say “yes.” It may also be able to pinpoint clients who will pay on time, stay with your company for years, and purchase multiple lines, including DBL, business insurance, home insurance, group life, and ancillary benefits.
Stay Ahead of the Curve
AI can take a lot of the guesswork out of insurance sales with business intelligence analytics. AI can recognize patterns of behavior and help brokers capitalize on all the data they have at their fingertips today.
Brokers who adopt these advanced technologies as they become available will save time, earn more, and stay ahead of the curve.
With our new broker dashboard and other business intelligence tools within reach, DBL Center can help.