If you are a broker who sells ancillary benefits such as life, dental, and vision coverage, you are already familiar with the paperwork required to complete a company census. Your customers have to submit a company census showing the number of employees, their ages, genders, and salaries.
Now, with the introduction of Paid Family Leave, some insurance carriers may require a company census for their DBL insurance, too.
Even if it isn’t required by your carrier, having an accurate and up-to-date census can benefit brokers and their customers, alike, resulting in money savings for customers and increased opportunities for brokers to cross-sell ancillary benefits with DBL coverage. Read on to find out how.
With a census in hand, business owners will receive more accurate insurance rates that are based on the exact head count of covered employees. They won’t overpay for their insurance coverage, which can enable the company to better manage cash flow without tying up funds needlessly.
And if you have to break the bad news that their insurance premiums will go up slightly, at least your commission will rise proportionately. They will now be paying for the actual coverage they are receiving, which is difficult for any business person to argue.
With a company census for each one of your customers in hand, it is easy to request a quote for ancillary coverage through the DBL Center. In order to accurately quote ancillary coverage, you need the census. Now that your customers have that information, you can show them how affordable it can be to sweeten their employee benefits package with group life, vision, or dental coverage.
If you’ve already shown your customers you can save them money on their DBL and PFL, now you can show them how to take that extra money and invest it into ancillary policies that will make all their employees happy, build loyalty, and help attract top talent.
For small business owners, completing a census shouldn’t take much time at all. They can delegate the task to an office manager or set aside a few hours to gather the information from their employees. It could even be as fast as sending out a company-wide email.
For larger corporations with more than 50 lives, and even up to thousands of employees, gathering census data will, admittedly, take more time. But the cost savings could really add up for larger companies.
Once the census data is in place, it doesn’t take long to update it, annually, with new employees and to remove employees who no longer work for the company.
“It makes sense to calculate accurate insurance premiums based on the actual number of lives in a company and can result in cost savings for customers,” says DBL Center’s Selena Kutschera. “It also makes it easier for brokers to get an accurate quote in order to enrich their customers’ benefits packages with ancillary benefits.”
Pinpoint a few customers, especially corporations over 50 lives, who would benefit the most from a census and be most amenable to ancillary benefits if it was fast and easy to get a price quote. If carriers begin requiring a census for DBL coverage with a PFL rider, these customers will have the information in hand.
“Filling out census forms for more accurate insurance billing is new and unfamiliar to many brokers,” says Kutschera. “But the DBL Center is here to help our brokers and their customers complete a company census. It’s also important to remember that this a one-time-only process that will allow the carrier to better serve brokers and their customers.”
by Dawn Allcot
The DBL insurance industry recently experienced a shake-up when New York State passed a law requiring mandatory Paid Family Leave coverage, to be written as a rider to NYS DBL policies. Several carriers exited the DBL insurance market because they didn’t want to write PFL riders, which left many brokers looking to replace their DBL policies.
Brokers had two choices: Lose the DBL business or leave their existing carriers to write DBL insurance policies elsewhere. DBL Center brokers who relied on DBL Center as their back-office staff were able to move those DBL policies with ease, impress their customers, and strengthen their position in the marketplace.
These brokers found that DBL insurance policies open doors to more business. This has always been true, but it’s even more relevant now, in 2018, when fewer carriers are writing DBL insurance coverage.
If you are the broker who can write these policies for New York State business owners, provide exemplary service, and build trust with your customers, they will come to you for all their insurance needs.
For P&C brokers, DBL insurance can act as your foot in the door, giving you the chance to write high-commission policies like home, auto or even umbrella policies for business owners and their employees.
Let’s look at some of the opportunities available to P&C brokers to expand their book of business with new and existing DBL insurance customers.
1. Smart business owners will consider expanding employee benefits packages with ancillary lines of coverage.
We’ve talked in-depth about enriching DBL coverage in light of the new PFL law. But business owners can also improve employee retention with ancillary benefits such as vision, dental, and life insurance.
The DBL Center can provide a discounted benefits package when you bundle these ancillary lines with an enriched DBL package, allowing you to provide your customers with even more value.
2. Business owners will rely on someone they can trust to write their personal insurance policies.
In addition to business insurance and employee benefits, business owners also need insurance for their personal assets. As an insurance broker, you know that many business owners possess one or more of the following: high-value homes, vacation homes, automobiles, recreational vehicles, or boats.
Once you’ve established trust as their broker of choice for mandatory DBL insurance or enriched DBL coverage, it’s easy to ask your business customers if they’d like a quote on an umbrella policy to cover their home/auto and other possessions requiring insurance. They might also consider purchasing life insurance through your brokerage.
Most consumers understand that when they do business through one company, they can get the best deals and preferred service as a loyal customer. It’s your job, as their broker, to remind them about your other insurance lines and the savings you can offer them. A new sale and a large commission check could be just that easy.
3. Business owners may refer their employees to you for their personal insurance coverage.
Not only do business owners have cars, homes, and boats to insure, so do many of their employees. What if you could earn referrals from your biggest accounts, just by providing excellent service and low rates to the owner of the company? You can increase your commission checks by writing homeowners’ insurance, auto insurance, umbrella policies, renters’ insurance, or whole- or term-life insurance policies.
In New York, DBL Center specializes in DBL, PFL and ancillary benefits. We couldn’t tell you how to sell your P&C lines or where to go for the best rates.
But we can remind you that almost every business owner needs DBL coverage. And with our back-office staff providing white-glove service, as well as our new Net Revenue Tracker app giving you fast, convenient access to all your accounts, we make it easy for you to sell DBL and maintain your DBL accounts.
By doing so, the DBL Center opens doors for you to expand your book of business with the lines that you know best such as health, life, home and auto insurance and umbrella policies.
Need more information about DBL and PFL? Need tips on marketing DBL insurance coverage? We are here to help. Give us a call at (631) 293.5100 or get a quick quote now.
If you or your employees have a flexible spending account (FSA) you may be scrambling to spend that money before it expires. That’s one of the main differences in an FSA v. HSA v. ancillary benefits package. Your FSA expires at year-end. (Although, in some cases, that deadline is extended to mid-March.)
Whatever benefits package you have, healthcare is expensive. When you factor in the costs or co-pays of prescription medicines, doctor’s visit co-pays, not to mention vision and dental costs or co-pays, plus the actual cost of healthcare coverage, the average person spent $10,345 in healthcare in 2016. FSA, HSA, or ancillary benefits packages can help defray some of those costs.
When comparing FSA v. HSA v. ancillary benefits, each has advantages for certain people. If you’re an employer interested in offering the most robust benefits package to your employees, combine ancillary benefits that include dental benefits and vision benefits with an FSA to pay other costs, not ordinarily covered by insurance, with pre-tax dollars.
When you’re looking at the differences in FSA v. HSA v. ancillary benefits, one of the biggest drawbacks to an FSA is it expires at year’s end.
Let’s sort through the other differences in FSA v. HSA v. ancillary benefits to better understand employee benefits available. As a broker, you’ll be armed with the knowledge to guide your customers toward the best ancillary benefits package to improve employee loyalty and morale.
An FSA, or flexible spending account, is a pre-tax savings account you can use to pay for a variety of expenses related to health and wellness and, in some cases, dependent care.
The employer withdraws a set amount of money, pre-tax, and provides employees with a debit card to purchase any items or services covered by the FSA. The list includes a number of surprising items, including co-pays, prescription and over-the-counter medicine, childcare, and even items such as bandages and sunscreen.
If you don’t spend the money in the account by the deadline (typically December 31 or March 15), you could lose it, although some plans let you roll up to $500 into the next year.
An HSA, or a health savings account, is often confused with an FSA. But a Health Savings Account is available only to individuals enrolled in a high-deductible health plan (HDHP). The idea is that the health savings plan can help cover the deductible cost with pre-tax dollars. HSA money can also pay health-related expenses not covered by your insurance, such as vision or dental costs.
Unlike an FSA, you can deduct money from your HSA for other reasons, but you will pay tax on that money, including an additional 20 percent tax penalty.
If you’ve read this far, you understand why an FSA or HSA is not always the best option employers can provide to their workers.
Ancillary benefits, including vision and dental benefits, work like any other insurance plan. Employees pay the premium with pre-tax money deducted from their paychecks and the insurance benefits pay for things like check-ups, corrective lenses, or dental work. In some cases, the employee might have to pay a co-pay.
Most ancillary benefits are completely employee-funded, which means the employer has no added costs. Ancillary benefits are enticing to employees because it’s like money in the bank with no risks involved.
Advantages of Ancillary Benefits:
Brokers, if your customers ask you, “Which is better: FSA v. HSA v. ancillary benefits?” we encourage you to share this post with them and guide them toward the best conclusion. Flex spending accounts have their place, but as people rush to spend the money in their account this month, it might be a good time to show your customers a better, less frustrating way to pay for common dental and vision expenses.
You can add an ancillary benefits package to any enriched DBL account when the policy renews this winter. Let the DBL Center help as your white-glove, back-office team to help the process go smoothly.
Insurance brokers can receive better service working through the right insurance wholesaler.
Being an insurance broker isn’t easy, especially in these challenging times. Will Obamacare stay or will it go? How will that affect health insurance brokers, as well as those who provide ancillary benefits? The industry could be facing another major shake-up–but even that’s not guaranteed.
One way to prepare yourself for success in uncertain times is to build a reliable team. That team should include an insurance wholesaler who provides the white-glove, white-label service you and your customers deserve. Here are five ways The DBL Center sets itself apart as a wholesale insurance broker providing disability insurance, ancillary benefits, and more.
1. Enjoy a single point-of-contact for most benefits.
From disability insurance, which is mandated in New Jersey, New York, and Hawaii, to up-sell benefits, which can help brokers increase their earnings, The DBL Center provides what today’s brokers need to service small to mid-size businesses and larger firms.
Your customers come to you for disability coverage. You can help them increase their employee benefits packages with enriched DBL in
New York, and ancillary benefits such as vision, dental, and Group Life/AD&D coverage.
2. Bind quotes quickly and easily online.
You can compare rates and bind DBL coverage for businesses with under 50 lives in just a few clicks online. Our AA+ rated carriers also permit customers to easily begin and track claims online.
At DBL Center, our technology sets us apart and makes it easier for you, as the broker, to do your job and provide your customers with a higher level of service.
3. Book entertainment to thank special clients or give your employees a nice bonus.
Whether it’s the holiday season, start of summer, or any other occasion, it’s nice to take a break. Through our partnerships with The Friar’s Club and Steiner Sports Marketing, we can book comedic and sports guests for any occasion. Thank a special customer by adding entertainment to their corporate outing, or host an event yourself to thank all your top-tier customers. When we say we are more than just disability insurance, we really mean it. We are here to serve our brokers.
4. We can provide investment options for your customers.
From Roth IRA’s to 401Ks, we have an investment advisor on staff that can help you provide the best options to your employees. You can also add a revenue stream to your brokerage by offering retirement benefits to the HR directors you already work with. Best of all, there’s no added work on your part—just added commission. Connect our investment expert to your customers, and we’ll steer them down the right path for retirement savings.
5. Use our app to manage your book of business from anywhere.
The DBL Center already provides the capability of managing your book of business online, with our account representatives at your service when you need a more personal touch or have questions.
Now in development, our new mobile app for Android and iOS will permit you to manage your book of business from anywhere. Don’t wait until you’re back in the office to process that new account; do it immediately so your customers can have their Certificate of Insurance sooner. Take care of business on the road, at home, or from the coffee house. Wherever you happen to be, our mobile app makes it easy to check in and manage your insurance sales.
White Glove Service, High Tech Capabilities
DBL Center blends the best of old-fashioned concierge service with the latest technology to enable our brokers to do more in less time and focus on increasing their commissions.
We may not be sure what direction the industry will take in the next two to four years, but The DBL Center will be by your side, providing the tools you need to thrive as an insurance broker.
A recent article in The Digital Insurer pointed to chatbots—sophisticated artificial intelligence programs that can answer questions and provide customer service for companies in much the way human representatives can—as replacing insurance underwriters in the foreseeable future. We beg to differ.
The jury’s still out on chatbots and widespread acceptance of this technology, especially when it comes to B2B insurance sales. Insurance brokers work in a high-touch industry, where consultative selling is a key, and relationships build business. A consumer looking for the lowest price on car insurance may accept a chatbot to provide a quote. But a business is not going to trust a computer program—even a sophisticated one—to write a mandatory disability insurance policy for 100 employees in their company.
The high level of personalized, white glove service The DBL Center provides is one reason we have more than 4,000 insurance brokers across 15 states, who rely on us to supply mandatory disability insurance (TDB in NJ and DBL in NY), as well as ancillary benefits, group life AD&D, and a growing list of additional insurance and investment services, to their business customers.
But as much as we are, and will remain, a service-oriented business, we do consider ourselves pretty high tech, too, here at The DBL Center.
Get Easy Online Quotes
While much of the industry was still relying on cold calls for insurance sales and faxing documents to bind quotes, we began providing the ability to bind a quote for NY DBL coverage for fewer than 50 lives online with a few clicks. The automated system operates through our portal, permitting agencies to quickly and easily compare prices and coverage with top-rated insurance carriers in our industry. Agents can bind the quote with just a few clicks, without ever speaking to a representative. Of course, we are available if you do have any questions, need guidance through the process, want to upgrade to an enriched DBL plan, or add ancillary benefits. But our entire system is designed to make the process quick and easy for the insurance brokers who do business with us.
Insurance Brokers Can Manage Accounts Easily Online
Our proprietary insurance broker’s portal, available to insurance agents who write their business through The DBL Center, gives our customers access to a host of information. Brokers can:
– Track their book of business
– Track commissions and export the data
– Issue their own Certificates of Insurance (DB-820) in real-time
These capabilities put our brokers in better control of their businesses, and frees up our staff to focus on areas where the human touch is needed to provide the next level of customer service.
Your Wholesale Agency Goes Mobile
The next phase of our development involves a mobile app that provides our brokers with expanded capabilities to manage their book of business from anywhere they might be. Brokers no longer have to wait to return to the office to issue DB-820s, get quotes, or write new business.
With the rise in telecommuting and flexible hours, brokers who write their business through DBL Center can now enjoy the freedom of working from virtually anywhere, achieving new levels of productivity and, in turn, serving their customers better.
High-Tech and Still High-Touch
While the app puts advanced capabilities at our brokers’ fingertips, it will also help The DBL Center team take our service to the next level. By automating several behind-the-scenes processes, we’ll be able to free up our staff to provide better, faster service when our brokers and their customers need the high-touch experience that is expected in this industry.
Best of all, our brokers don’t have to be exceptionally tech-savvy. That’s our job. We’ve worked with top developers to make the app as easy to navigate and as intuitive as possible.
As the world undergoes a digital transformation, the insurance industry can’t afford to be left behind. We provide the tools to help our insurance brokers make the transition in order to increase productivity and earn more.
Learn how you can expand your book of business with The DBL Center by your side.
As healthcare premiums continue to rise while coverage levels drop, smart business owners and HR directors are finding ways to recruit new talent and retain employees by offering voluntary ancillary benefits. This opens an opportunity for P&C and health insurance brokers to tap into new streams of revenue by bundling ancillary benefits with mandatory insurance coverage like DBL and TDB.
But knowing how to communicate these benefits is important for HR directors to get buy-in from employees. Insurance brokers are in a unique position to help spread the word about the advantages of voluntary benefits.
These tips can help.
1. Get buy-in from top executives first.
If a broker is to successfully sell voluntary benefits to an organization, it starts at the top. Focus on selling a comprehensive package of voluntary benefits to the c-suite, that way those executives (including the HR director) can knowledgeably spread the word to their employees.
Many voluntary benefits, including Group Life / AD&D, provide tiered coverage levels, where high earners gain the greatest return on their investment, so it makes sense to sell to the c-suite first.
2. Be prepared with answers to common employee questions.
Most employees thinking about investing in voluntary benefits want to know:
– How much will they save compared to buying coverage individually?
– What are the risks if they don’t invest? (i.e., How much will it cost if they have to pay for these unexpected expenses out-of-pocket?)
– Are there any tax benefits to the investment?
They might also be interested in knowing the percentage of their colleagues who’ve invested in voluntary benefits, and which benefits other people like them have found to have the greatest value.
3. Use technology as well as face-to-face meetings to convey information.
Consider setting up a Benefits Calculator on your website, or publishing a blog that addresses frequently asked questions and spotlights industry trends. You’ll establish your brokerage agency as an expert, gain trust with customers, and potentially attract new leads, too. HR directors, busy executives, and business owners can then use these resources to make informed decisions about voluntary benefits and also share the information with their employees. (Don’t forget to check The DBL Center blog regularly, too, for information you can share with your customers.)
4. Tailor benefits packages to your customers with personalized options.
Today’s workplace is unique in that it spans three to four generations of workers, from the incoming “Founders’ Generation” or Gen Y, to Millennials, GenX, and Boomers, who still make up about . While financially savvy Millennials are likely interested in 401K packages to begin planning for retirement now, GenXers may be thinking about life insurance as they face middle age. Dental and vision coverage might appeal to Boomers with mounting medical needs.
If you can, poll employers and their employees about which benefits will appeal the most, and put together insurance bundles that meet these needs. The DBL Center is here to shop the best benefits packages for you based on what your customers want.
5. Know the key advantages to voluntary benefits in order to convey them to your customers.
Voluntary benefits provided through an employer offer many advantages over individual benefits. Employees are likely to find greater value in voluntary benefits—even if the employer isn’t sharing any of the cost. When they buy from a broker they trust who, in turn, uses an insurance wholesaler to find the best coverage with the lowest premiums, everybody wins. It’s all about leveraging industry relationships and insurance bundles to deliver the greatest value to the customer.
It’s also more convenient for employees to choose from a pre-selected package and then have costs deducted directly from their paychecks. Paying for insurance with pre-tax dollars results in added cost savings, too.
6. Make sure employees at every level understand benefit offerings.
Employees can’t invest in voluntary benefits if they don’t know what their company offers. While buy-in from top execs is key, smart brokers will also look for opportunities to speak directly to employees at every level.
Consider hosting a lunch-and-learn, where you outline the advantages of voluntary benefits in a fun, informal setting. You can even bring in a comedy act to break the ice and make attendance at the meeting more enticing. You’ll get employees in a good mood and build trust, which will make them more likely to buy.
Let Your Insurance Wholesaler Help
As your back-office support staff, The DBL Center Ltd. is here to provide you with the tools you need to better sell voluntary benefits and provide you and your customers with the white glove service you deserve.
If you’re a health insurance, disability insurance, or P&C broker you understand the pain of dwindling profit margins, increased premiums, and reduced choices for your customers. Good brokers look for ways to save their loyal customers money and deliver greater value.More brokers, today, are discovering they can save their customers money on disability insurance and ancillary benefits if they bundle insurance benefits together and purchasing from one wholesaler.
The Time-Tested Concept of Bundling Services
The idea of “bundling” services to save money isn’t new. About a decade ago, before streaming video services broadened our television horizons beyond cable, consumers bundled their home phone, cable, and Internet service together for substantial savings. People still do it today—although there are even more technology options available.
In the insurance industry, P&C brokers are very familiar with a number of ways to bundle insurance coverage. Individual and business customers alike may bundle property and auto insurance under one carrier for significant savings.
Why not take that one step further and bundle insurance products like your corporate customers’ ancillary benefits under one carrier, too?
Whether you’re a broker currently selling P&C products, health insurance, or disability coverage, you can bundle insurance together through The DBL Center Ltd. and pass the savings on to your customers. They might be encouraged to purchase additional ancillary benefits or products like enriched DBL with the savings. You’ll build loyalty and develop even better relationships with your corporate customers as you take a consultative selling approach to your business.
What Can You Bundle?
Traditionally, many companies bundled health-related insurance products like vision and dental coverage through their health insurance provider. But the Affordable Care Act has led to increased premiums and decreased coverage.
Smart brokers—including P&C and best-in-class health insurance brokers—can fill those gaps when they bundle insurance like dental and vision coverage, previously purchased through health insurance companies. It makes just as much sense, today, to bundle ancillary benefits with mandatory disability coverage—a product your customers in New York, New Jersey, and Hawaii need to buy anyway.
The DBL Center also provides long-term disability, Group Life / AD&D, enhanced disability, and other benefits in bundled packages for cost savings and easier management of policies. We can even help you provide customers with 401K employee retirement benefits. For smaller businesses and individuals, we offer disability income replacement (DI) coverage and individual life insurance, giving our brokers endless options to cater to any size customer.
Let The DBL Center Do the Work
By working through The DBL Center Ltd., you always have one point-of-contact for all your insurance sales, commission checks, and customer service, saving you time. And you’ll save your customers even more money by letting us help you bundle insurance benefits under one carrier.
We will shop around to find your customers the best rates, including the lowest premiums and highest quality coverage, in a bundled benefits package. We do it all, acting as your white-glove back office service staff to write the policies and service your customers in a white-label capacity, freeing you up to sell more insurance, recruit new customers, expand your book of business, and cash commission checks made out directly to you.
Bundling benefits makes sense for brokers and their customers. So does working with an insurance wholesaler to capitalize on a number of different ways to bundle insurance. Why not call The DBL Center and get started today?
The sales tactics for life insurance are familiar, and designed to tug at the prospective client’s heartstrings:
What would happen to your family if you were to pass on suddenly? Would they lose their home? Would your children be able to attend college as you had always planned? Would your significant other be stuck with a mortgage he or she can’t afford to pay?
While these reasons for investing in Group Life / AD&D are compelling—and effective to sell voluntary or employer-funded life insurance policies—it’s also worth understanding some the specific reasons people should invest in life insurance.
LifeHealthPro Daily recently released a report of six problems solved by life insurance. Let’s consider some of these problems and solutions as they relate to Group Life /AD&D coverage for the average employee.
1. Not enough liquid cash to cover death expenses.
From the cost of a coffin, burial, attorney fees, and even any memorial services planned, survivors rarely have liquid cash available to coverage expenses associated with the death of a loved one. Having even a modest life insurance policy can give survivors peace-of-mind that their loved one will have the funeral they desired, which can also help loved ones mourn in an effective way.
Life insurance policies pay quickly following death of the policyholder, providing liquid cash when it’s most needed. If the deceased was the primary breadwinner, a life insurance policy can help the family pay upcoming bills on time and maintain their lifestyle, further contributing to their peace-of-mind during a difficult time.
This is, undoubtedly, the most common reason for most workers to invest in life insurance coverage.
2. The need for asset stabilization, especially in regard to real estate.
If property passes hands from one generation to another, associated taxes can often cause undue financial burden on surviving loved ones. Life insurance can help cover these costs.
When a family home changes hands, the survivor may not be able to afford the taxes or insurance on the property, which may result in a forced sale or even foreclosure of the property. A life insurance policy designed to cover these expenses may help a home remain within a family even after the death of the original owner.
3. Transfer of wealth costs.
When cash or real estate transfers hands following the death of the original owner, the transfer of wealth often comes with estate taxes, inheritance taxes, legal, and administrative fees.
Because life insurance is tax-free for the beneficiary, a life insurance policy can help reduce the financial burden of an inheritance.
If you’re already the trusted source for mandatory disability benefits, worker’s compensation coverage, and other benefits as the P&C broker for an organization, it makes sense to expand your book of business by offering Group Life / AD&D coverage.
The DBL Center Ltd. has specialists on hand to help you get started right away. Contact us about adding life insurance to your offerings today.
Back when many of us joined the workforce, employers picked up most (or all) of the cost of premiums for health insurance, vision, dental, and maybe even life insurance. This was especially true for union workers. Many companies also offered employee pensions, matching 401K funds, and other benefits designed to improve retention rates within organizations and send the signal to employees that longevity was important. In short, companies took care of their employees and hardly anyone offered voluntary, employee-paid benefits.
Increasing insurance premiums, the Affordable Care Act, and a number of other factors have changed the benefits employers provide. At the same time, it’s also changed employee expectations.
Today, employees consider an affordable healthcare plan with a decent choice of providers, even if they’re paying a large percentage (or all) of the premiums, a good benefits package. Similarly, employees are happy to have the option to purchase dental, vision, and group life / AD&D coverage, at rates vastly reduced from what they could purchase privately.
A strong ancillary benefits package, even voluntary benefits, continues to be a driver of employee retention and satisfaction.
A recent report by Harris Interactive showed that 65 percent of employees want life, dental, and vision insurance—even if they have to pay for it. Yet, fewer than 50 percent of employers today offer these benefits.
In many cases, employers feel their employees won’t want to pay for something that was, previously, fully subsidized by the employer. But expectations have changed and employees understand that they might have to absorb some of the cost of ancillary benefits—they might even factor this into their initial salary negotiations.
For P&C insurance brokers, failing to suggest voluntary
ancillary benefits to your disability insurance customers is like leaving money on the table.
Voluntary benefits packages that cover life insurance, dental and vision coverage, and even enhanced disability insurance could be the easiest sale you make—because you don’t have to sell it at all.
Voluntary benefits don’t cost your customers—that is, employers—any money at all. The costs are passed on to the employees, while the commission comes directly to you. It’s up to the employers to sell the benefits packages. And it should be an easy sell, since many workers today want these benefits and are willing to pay for them. All you have to do is make the offer.
Perhaps, in the same vein as brokers who sell 401K benefits plans, you bring in a catered breakfast and spend an hour showing employees how much they could save by purchasing voluntary benefits through their employer.
The premiums are deducted pre-tax, which is especially desirable to millennials, who are more likely to be single apartment-dwellers without a lot of tax deductions. And the savings over time adds up, making it a worthwhile expenditure for employees with or without families.
Smart employees are beginning to realize that the savings off the cost of braces, cleanings, and corrective lenses—to name just a few expenses—is well worth monthly pre-tax insurance premiums. It’s up to you, as the insurance broker, to offer employees the option of voluntary benefits.
Could you increase your commissions and expand your book of business with voluntary benefits? Let the DBL Center help with our white glove service.
Are your clients looking to make up the gaps left by the Affordable Care Act (ACA) in their employees’ benefits packages? Are you a health insurance broker looking to replace revenues lost as a result of ACA? Or maybe you’re a Property & Casualty broker specializing in disability benefits who spots opportunities created by ACA in today’s insurance market.
Whatever your reason, if you’re considering selling ancillary benefits, you might be hesitating and wondering if it’s a good idea. As a wholesale insurance broker celebrating our 40th year in business, we’ve followed the vicissitudes of the marketplace and we can tell you that right now is a good time (perhaps the best time in history) to sell ancillary benefits to your customers. Here’s why.
1. Your customers, and HR directors in particular, are scrambling to find ways to fill the healthcare gaps left by the ACA.
As a result of the ACA, many employees’ and business owners’ healthcare premiums went up, while the level of benefits went down. In many cases, dental and vision coverage, especially, became cost-prohibiitive under existing healthcare plans.
While accountants, controllers, and CFOs seek to control costs, HR directors look for ways to reintroduce these lost benefits. Ancillary benefits purchased through a disability insurance broker can make both departments —along with employees and business owners who will benefit —happy.
2. Ancillary benefits are an easy upsell to a robust benefits package that includes enhanced DBL or TDB coverage in New York State or New Jersey.
If you’re already selling enhanced DBL and TDB coverage, and you’re using consultative selling to earn the trust of your clients and increase their benefits, ancillary benefits that include vision, dental, and Group Life / AD&D coverage are an easy upsell to earn greater commissions with less work.
3. Give your customers greater discounts when you bundle ancillary benefits with enhanced disability coverage.
After facing increased healthcare premiums, employers and employees alike are looking to save money. You can help by offering bundled policies from the same carrier that includes enhanced disability benefits, vision, dental, and Group Life / AD&D. Your clients will love having one point-of-contact to deliver an exceptional service experience and save them money, too.
Expand Your Book-of-Business with Ancillary Benefits
Really, it comes down to this: Bundling ancillary benefits with disability coverage enables you to expand your book-of-business and earn more commission without increasing your workload or your number of accounts.
It costs five times as much to acquire a new customer as it does to retain an existing one, statistics show. If you can retain customers and sell them additional products to increase your commissions without the costs associated with acquiring new business, you can literally sit back and watch your profits grow – especially when you have The DBL Center serving as your back-office staff to manage those accounts.
The Importance of Ancillary Benefits for Today’s Businesses and Brokers
Ancillary benefits fill a much-needed gap for employees, employers and insurance brokers right now. If, until now, you hadn’t considered selling these benefit to increase your commissions with minimal effort, The DBL Center can connect you with top-rated carriers offering competitive rates.
Now more than ever, disability insurance is just the beginning.