The DBL Center’s Michael Cohen Talks About Getting Through the Pandemic


The DBL Center marketing team “Turned the Tables” on President and CEO Michael Cohen to put Michael in the hot seat for a three-part interview. In the first and third videos, he offered tips for insurance agents and talked about the value The DBL Center provides to its network of brokers.

In this video, Michael discusses the impact the pandemic has had, the creation of the Covid-19 Claim Qualifier, and what he sees for 2021. Plus, he shares one of DBL Center Founder David Cohen’s favorite expressions. Read (and watch the video) to the end for advice from two generations of business leaders in the Cohen family.

Dawn Allcot: How did you come up with the idea for the Covid-19 Claim Qualifier to reduce the number of Covid-related claims and the financial burden on insurance carriers?

Michael Cohen: I was in actually in my son’s room near the start of the quarantine. I think it was March 24. I was speaking to my programmer. I said if there’s a way something can be tweaked, now would be the time. We took something we were already utilizing, the Broker Dashboard Net Revenue tracker, and transformed it into something that could help our preferred insurance carriers. It’s a way to help prequalify claims, to bring the number of Covid-related DBL and PFL claims down.

Everything is volume. If I’m tracking volume for businesses, I can use that same algorithm to track the volume for claims, specifically in the short-term disability segment as a result of Covid.

Dawn: You were in your son’s room, on a call with your programmer. That’s a sign of the times…

Mike: I like being able to work from home. I’ve been working from home since 2007. I’ve got friends and family members that have said to me, “It’s great; I’m not traveling. I get to see my kids.”

My wife has been a healthcare professional for 16 years. The days she would work 12-hour shifts, I was that guy at home. And still am. Nothing has really changed in that regard.

Dawn: Looking ahead, what new initiatives does the DBL Center have planned for 2021?

Mike: Franchising the technology we have created and taking it out to every Paid Family Leave state that’s available.

So, stay tuned for that. That should be a new and exciting venture, which should begin in January. We’re laying the groundwork now.

Dawn: That’s what it’s all about. We’ve been laying the groundwork for this moment for three years now, and it’s coming to fruition. It’s been fascinating to watch you, Mike, and it’s a great case study for business growth.

Mike: Think about it. With the amount of time businesses have been closed during this pandemic, if you add another hundred days onto that, it’s already Halloween.

If we’ve been doing this for three years, what’s another four months? When you’ve been up against the ropes and done what we’ve done over 36 months, with all the highs and lows and peaks and valleys. It’s a breath of fresh air to know we’ve been through all that, already. Now we know what to expect.

You give yourself a goal. And if you accomplish that, then you give yourself another goal. And once you tackle it, get that notch in your belt, you let that ride, and then move on to the next thing. Just keep building upon that and getting to the next level. You want to get to a point where the business sustains itself or you’re ready to sell it.

Dawn: What’s your advice to brokers to get through this time?

Mike: Stop talking about a potential second wave! I don’t want to hear it. It’s negative energy. Let’s just stick to what we know. And that is today.

Now’s not the time to project what will be as far as the pandemic. We don’t know. And it’s too much stress to worry.

I try to tune out a lot of the news media. And I do what’s best for my company.

If I do what’s best for my company, I’m impacting my employees. And if I do what’s good for them, maybe they can take that into their real-world experiences.

I’ve got a lot of friends who are business owners, too. We’re in a bubble of what we do.

As long as we do it best, whether it’s writing or selling insurance or whatever it is, it’s that old adage my father used to say, which is, “Stick to sewing.” It means stick to what you’re good at and do not be a jack-of-all trades.

Dawn: What’s your next goal for The DBL Center?

Mike: We’re more than halfway through the year. Anything I talk about in the fall is going to be for 2021 at this point.

My goal is to be the most state-of-the-art, tech-savvy general agency in the Paid Family Leave statutory space. Case closed. End of story.


DBL Center Helps Its Carriers with COVID-19 Pre-screening Software

Within the first few days of the coronavirus pandemic and the New York On Pause order, DBL Center President and CEO Michael Cohen felt the same as many of those in the insurance business did.

“When I first got news of this being a reality in New York, which is now a hot spot, I felt like I was back up against a wall,” he recalls. “I was nervous.”

He sprung to action immediately, though. He took what he learned from his decades in the statutory insurance industry and his knowledge of what technology can accomplish to create a solution to slow the onslaught of PFL claims. “I felt I had to do something to mitigate the claims,” Cohen says.

Within days of schools and businesses closing across New York State, and shortly after, through Massachusetts and New Jersey, Cohen and The DBL Center launched the COVID-19 Pre-Screening Software for PFL Claims.

PFL or FFCRA? COVID-19 Pre-Screening App Pre-Qualifies Claims

A tool for insurance carriers to manage PFL claims that may not qualify, the COVID-19 pre-screening software requires employers to answer a series of questions to determine if their PFL claim is valid before requesting a claim form from the carrier. Many statutory PFL claims actually qualify for federal help under the Families First Coronavirus Response Act (FFCRA), which was enacted April 2, 2020.

The DBL Center also created a document to help show when an employee may qualify for PFL and when an employee would qualify for FFCRA aid, instead.

“Even though the changes related to PFL and FMLA [in Massachusetts] have been clearly stated, you’re still going to have some confusion at the employer level in terms of what is a valid COVID claim and what is not a valid COVID claim,” says Charles Callery, Regional VP for Lincoln Financial, one of DBL Center’s many preferred carriers. “I thought the software was perfect for that scenario.”

He added that he also sees it having long-term applications once the pandemic ends. “In general, it can help cut down on some of the administrative costs that we incur, and that others occur, taking in paper claims. I bet the industry still sees the majority of our claims in paper form, versus electronic, and this is a good first step to enter the electronic environment. It’s something the industry could use, because it pre-qualifies a lot of claims upfront.”

Following in the Footsteps of the Broker Dashboard Net Revenue Tracker

The Broker Dashboard Net Revenue Tracker was the first technological innovation from The DBL Center, an electronic version of the paper and pen ledger that Founder David Cohen brought to every meeting.

Designed specifically for DBL Center brokers, the Broker Dashboard helps agencies track cancellations and pending cancellations, new policies, and commissions, at a glance. A cloud-based app that gives brokers actionable insights to improve retention rates, the Broker Dashboard brings David Cohen’s paper ledger into the digital age and delivers it to the hands of every broker.

Michael Pellegrino, Lincoln Financial sales representative, reminisced about the way DBL Center tracked revenue when he first entered the industry. “I remember I’d come into your father’s office,” he tells Michael Cohen in the latest Rep Roundtable video. “He’d put down his pen and paper. He was keeping everything in order, but how time-consuming it must have been. “The fact that you took that pen and paper ledger and made that electronic is awesome!”

Watch the Video to Learn More

In addition to discussing the technology that sets The DBL Center apart, Cohen, Callery, and Pellegrino reminisce about summer get-togethers and talk about how the economy and the industry have changed in the past 20 years. Michael Cohen also reveals his secret to surviving the pandemic … all in the latest Rep Roundtable, brought to you by The DBL Center.


Capture, Track, Improve: New Video Lets Brokers Test Drive the Broker Dashboard

Watch the video and then read on to learn even more about how our proprietary Broker Dashboard can help you capture data about your book of business, track policies and cancellations, and improve your net revenue.

“It’s not about what you earn. It’s about what you keep.” Since the early days of The DBL Center, this philosophy has been the company’s mantra. From founder David Cohen’s handwritten ledger to our state-of-the-art Broker Dashboard, DBL Center provides its brokers with the tools, technology, and service they need to retain more clients.

Times are challenging right now for businesses of all sizes. As small businesses struggle and close, we wonder how many will open their doors again once the pandemic is over. It’s crucial, right now, especially, for brokers to closely track their book of business, including renewals, cancellations, and pending non-pays.

The Broker Dashboard makes it easy.

The video above highlights the Broker Dashboard’s features that enable our licensed insurance agents to track new policies, policies that have lapsed, and overall retention, along with real time calculations of annualized premiums, and total commissions paid.

Having all this information in one easy-to-use, cloud-based app can help brokers manage their accounts – from wherever they might be working.

Let’s review some of the Broker Dashboard features that can help brokers keep more of what they earn and significantly improve their returns – making more in less time than ever before. Because we all know it costs more to sign a new customer than to retain one you already have.

1. Track cancellations.

As small businesses close their doors, it’s important for brokers to track the reason for cancellations and non-pays. Brokers receive emails every two weeks that list policies that are pending non-pay, so you can reach out and make sure the policy doesn’t lapse.

The Broker Dashboard also shows you the reason for the cancellation. You can even sort cancellations based on the size of the account, so you can focus on small businesses who may be struggling and help them find solutions to pay their bills. Nickels, dimes, and quarters make dollars. By tracking your clients through Broker Dashboard, you’ll be in a position to help keep their policies in force… which is good business for everyone.

2. Track new policies.

How much new business are you writing? Are you meeting your agency’s goals for growth?

The Broker Dashboard lets you track countless policyholders and up to date head count giving you real time eligibility, so you can see how much volume you have – from your biggest client to the smallest.

3. Track commissions.

Bottom line: How much are you making? The DBL Center’ proprietary Broker Dashboard shows you how much commission you’ve received across any selected time frame – for the month, the quarter, or the year broken down by product. This is the single-most important piece of information you need to gauge the overall health of your business. These net revenue tracking capabilities, alone, make Broker Dashboard an indispensable tool for your business.

4. Get direct access to preferred carrier websites.

The Broker Dashboard is more than just your net revenue and policy tracker. It is also your one-click portal to preferred carrier websites. Download claim forms and other documents and access important information from any internet-enabled device, regardless of the carrier’s business hours or availability of team members.

In today’s remote working world, business never stops. Broker Dashboard is there whenever you need it.

5. Contact DBL Center directly through the Dashboard.

Have a problem or question? Need to speak to your DBl Center representative? Want to learn more about a specific Broker Dashboard feature? Click the “report an issue” button and someone from The DBL Center will get back to you to help you get the most from your Broker Dashboard app.

There’s never been a greater need for cloud-based tools enabling DBL Center brokers to work from anywhere, at any time.

If you aren’t already using your Broker Dashboard, or would like to learn more about how it can help you track your business in real time, contact us today to schedule a remote WebEx demo.


Technology Helps your Insurance Wholesaler in NY Offer Superior Service

Insurance wholesaler in NY tracks commisions Broker Dashboard

Since my father, David Cohen, first founded The DBL Center back in 1976, we have always focused on concierge-level service for our brokers. My father liked to frequent boutique hotels on vacation, and he wanted to model that personalized service as an insurance wholesaler in NY.

That level of service wasn’t seen in the insurance industry at that time. Now, more than four decades later, The DBL Center continues breaking new ground as a wholesale insurance broker.

In the past few years, we’ve begun leveraging technology to provide the best service to our brokers, staying on the cutting edge of industry news, and delivering resources brokers need to retain business, remain competitive, and deliver the highest level of service to their clients.

You may have noticed some new features and functionality added to our website recently. Let us walk you through the ways we are using technology to help our insurance brokers grow their book of business.

24/7 Chat Feature Ensures We’re Here to Help

Chat-bots are all the rage on customer service-oriented websites today. They make it easy for customers to get answers to their questions round-the-clock.

The problem? You never know if you’re speaking to a real, knowledgeable company representative or a sophisticated artificial intelligence (AI) program with only basic, high-level answers.

The 24/7 chat feature on The DBL Center website always connects you directly to a wholesale insurance expert with answers to every question you might have. We don’t outsource the service. You are always chatting with one of The DBL Center team. We can answer questions or take it to the next level and jump on the phone to help you write your NJ TDB, New York DBL or enriched DBL coverage, or Massachusetts PFML policies immediately, along with Group Ancillary Benefits.

If you reach out after business hours, we may have to wait until the next business day to provide you with an accurate quote from our top-rated carriers. But we can get the process started at any time. It’s just one more way we are able to provide personalized service as an insurance wholesaler in NY and beyond.

Broker Dashboard Provides the Insights You Need to Retain Business

Our proprietary Broker Dashboard continues to grow in popularity, giving insurance brokers a way to track renewals, cancellations, and commissions easily. This became extremely valuable during the Q4 2019, when we helped Shelterpoint transition 5,000+ Statutory policies from Wesco to their company.

Brokers receive bi-monthly reminders about cases that are pending non-pay, helping carriers like Shelterpoint and Standard Security receive payment in a timely manner. This also helps our brokers avoid losing business due to non-paying customers who might decide to write the policy somewhere else. Not only are we a full-service insurance wholesaler in NY, but your back-office team. Just think of Broker Dashboard as your “friendly neighborhood bill collector.”

We’re also using the data from Broker Dashboard to gain insights that will help us serve our brokers better. Your information – and your customers’ information – remains completely secure and confidential in the Broker Dashboard app. But we can track trends that will help us provide the best products, be more proactive about pending cancellations, and learn why clients switch carriers. This knowledge will help us provide more of the products and service your clients need and want.

Faster Website Gives You News, Insights, and Quotes Faster from Any Device

Maintaining our position as a top insurance wholesaler in NY means being as responsive as possible to our clients’ needs – and that includes our website. No one has time to sit around waiting for pages to load anymore. Whether you want to read our latest blog post, need information on Massachusetts PFML or need a quote for enriched DBL under 50 lives, you need our site to load in a snap – wherever you might be.

We recently updated our website with the latest technology, enabling it to load more quickly on mobile devices so we can serve our brokers better – even faster!

Disruptive Technology, Traditionally Personalized Service

The DBL Center prides ourselves on combining disruptive technology with the personalized service that was so important to David Cohen when he started the company. From our new chat function to our video series, we are on top of the trends that make it easier to stay connected to our brokers, delivering the service you’d expect from a top insurance wholesaler in NY and beyond.

 


DBL Center History: Words of Wisdom from Founder David Cohen

DBL Center's Founder, David Cohen

As many of us get set to celebrate Father’s Day with cookouts, laughter, and gifts for Dad, the DBL Center family decided it would be appropriate to look back at The DBL Center’s history and, especially, reminisce about founder David Cohen.

At a recent broker appreciation event at Oheka Castle, a few guests suggested we share David’s endless font of wisdom in a blog post. They didn’t know we already had the idea in the works, but their suggestions moved the topic to the top of our list.

We went from “Hey, we should…” to “Let’s do this. Now.” You can watch the video here:

It seemed right to share this post in the week leading up to Father’s Day, as David was not just a role model for his son, DBL Center President and CEO Michael Cohen, but also to the many brokers he worked with over four decades.

These financial tips and valuable wisdom will make you think, make you laugh, and give you a new perspective on growing your book of business in the insurance industry.

“Dave was like the Don Rickles of the insurance business. He tried to make it fun and I’m trying to continue that legacy,” Michael Cohen said, before sharing the anecdotes and adages that he’s used to pick up where David left off in growing the DBL Center into a top insurance wholesaler in the tri-state area.

How did David Cohen get started in insurance?

A lot of people don’t know this, but my father wanted to be a dentist, which I think was probably what most Jewish parents at the time. Back in the ‘60s [they all] wanted their kids to be a dentist or a doctor.

He went the dentist route, and one day he got into a car accident on his way to Stony Brook dental school. The guy he hit was a life insurance salesman who said: “Hey, listen, it was clearly your fault. But I overheard you speaking to the cop and it sounds like you have half a brain because you’re going to Stony Brook’s dental program. I happen to be looking for an underwriter that has a salesman’s mouth, so why don’t you come work for me? I sell life insurance.”

It was that simple. And that life-changing.

After that he sold life insurance for a year until he met someone who introduced him to estate planning; a company called Alexander & Alexander that ended up becoming AON. They asked my father if he had thought about selling DBL, and that’s when he started to segue out of life insurance to get into statutory disability.

What was David Cohen’s best advice?

When he first knew that I would be starting [at DBL Center], his initial advice to me was: “If you think of it like a restaurant, you’re going to grab the mop and you’re going to start from the bottom before you get into the kitchen. There are different levels and you have to work your way up.”

I didn’t want people to think I was coming in like the prince of the kingdom. That was the first obstacle I had to get over: Proving myself to the organization. That was 15 years ago this July.

David Cohen was the king of words of wisdom. What were some of your favorite bits of business wisdom that he shared?

He always used to tell me, “Grow out like Los Angeles, not up like New York.” If you’re too top heavy and you’re in a very short and narrow city where everything is upwards and falls, you can lose a tremendous amount of revenue. Instead, you should focus on your nickels, dimes, and quarters and build your base and foundation that way.

He also shared many tips on finance. What were some of the best?

The rule of 72, which is something we have written about in the past, is about how your money doubles every ten years. We’re trying to tell people that the statutory benefit hasn’t gone up in 30 years. But inflation has, so why don’t you enrich your DBL to mitigate and bridge that gap between DBL and paid family leave? That’s what we’ve been trying to do.

It’s about more than just recruiting new customers, though. What did David Cohen mean when he said, “It’s not what you earn, it’s what you keep?”

It’s all about retention, which is exactly what we are tracking in our broker dashboard. Our brokers receive email notifications twice a month letting them know which policies are potentially going to be canceled for non-pay. It’s one thing to know where you’re growing, but do you really know what you’re keeping or retaining?

That brings us back to a phrase you use a lot: “Nickels, dimes, and quarters make dollars.” Can you explain that one?

It’s the small, steady accounts that build your foundations. That’s why David always said, “Grow out like L.A.” Take care of all your nickels, dimes and quarters, because they all make dollars; they all add up.

Too many people today don’t want that $15,000 dollar commission. They want the $100,000 commission. But my father taught me that all those $15,000 accounts add up to $100,000, and you should always treat a smaller account as if it’s worth a million dollars.

What did David mean when he said, “Stick to sewing?”

Work at what you’re good at. Do what you do best and don’t get outside of the box.

This is exactly why we do statutory disability in New York, New Jersey, Hawaii. My father opened up shop in Hawaii in 1986, and his biggest dilemma there was a cultural difference. He had to convince a Japanese guy to deal with a Jewish kid from Brooklyn in the ‘80s. It was a bit of an obstacle, but he overcame that.

We also do ancillary benefits. group life, long-term disability, dental and vision, that’s it. No major medical, no workers’ comp.

We stick to what we know best at DBL Center and we’ve been doing that since 1976.


DBL Center Celebrates New Digs in Melville, NY


The DBL Center held a summer celebration at Prime in Huntington on the Long Island Sound.

The team, led by Michael Cohen, has plenty to celebrate in 2018. We have a new office in Melville and we’re getting set for the launch of our Broker Dashboard this fall, followed by the introduction of our Net Revenue Tracker (NRT) software.

We’d like to take this chance to give you a peek into life at DBL Center.

You’ll get to know us a little bit better. And maybe understand exactly how – and why – white-glove service is a core part of our company mission and how important our brokers are to us.

Family-owned, Family-run… Family, Celebrated

The DBL Center has always been a family-owned company. And our employees are a lot like family, too.

With this in mind, picture your most boisterous family meal, and you could imagine our lunch at Prime.

There was lots of great food, many laughs, and great stories from great storytellers. (We have many in the DBL extended family). As the conversation meandered to family traditions, there were strong reminders of where we came from and some talk of where we are going.

Open Floor Plan Office Brings the DBL Center Family Even Closer, Provides All the Amenities

Our new office at 155 Pinelawn Road in Melville, a few miles south of our prior location and near prestigious Long Island companies like Newsday and Estee Lauder, gives The DBL Center more space and more amenities. With room to grow within our suite, the office boasts an open floor plan that allows our team to work more closely in alignment. We are all here to help each other.

On a summer Friday afternoon, the office spaces are filled with laughter. The atmosphere makes us more eager to work and happy to provide our brokers with the service they expect. Productivity, creativity, and idea-sharing are all enhanced as DBL Center prepares to enter its next stage of growth.

In the doorway of the office suite to greet visitors and employees is an original drawn portrait of founder David Cohen by local artist and family friend John D. Herz, who David often called, “the Michelangelo of the #2 pencil.” The image reminds us, daily, of why it’s so important to continue living up to our founder’s vision of white-glove service.

Of course, the new office space boasts all the expected amenities. New, ergonomic office chairs were specially chosen for our employees’ comfort and enhanced productivity. In addition to the large conference table in the common area, there is a conference space in president Michael Cohen’s office, where he records our popular webinar series that covers topics like Paid Family Leave, and a screen to show WebEx demos of our new NRT software to brokers.

What This Means for Our Brokers

As DBL Center continues to expand in every way, we have more resources to serve our brokers better, faster, and with the level of attention you expect and deserve. Our webinars and website are just a few examples of how we’ve evolved for the better in the past few years, and our new office is the next step in that evolution.

As our sales volume increases, it puts us in an even better position to negotiate with carriers to secure the best deals for our brokers.

Yet, DBL Center will never forget our roots and will never neglect the personalized service we have offered for more than 40 years. We may grow larger, with nicer offices and more personnel, but we won’t ever become a “big box” insurance wholesaler.

We maintain true to David Cohen’s vision of a “boutique” insurance agency dedicated to serving our brokers, even as we leverage today’s technology to do so in new and more effective ways.

Drop us a line and let us know how we can serve you today.