Even in this age of internet marketing, insurance is still a high-touch business, where brokers look for opportunities to connect with their clients face to face. Although we highly recommend a strong Web presence and inbound marketing (an initiative The DBL Center has been pushing for more than a year now, since the revamp of our website), we also know the importance of personal networking. It’s one reason we recently joined The Business Council of New York and continue to look for unique and exciting ways to provide education and outreach to our clients, as well as new ways our clients can reach out to their customers.
Planning a Summer Networking Event?
For years, many insurance brokers have hosted events—from black tie affairs to golf outings—to welcome new clients and thank loyal customers. The summer is a great time to plan get-togethers. And now that the rainy spring is behind us here in the Tri-State area, everyone is eager to get outside.
In the summer, the entire insurance industry and most of corporate clients are a little more laidback. Offices may encourage more casual attire. It’s acceptable, even expected, to spend a day on the golf course or a night at a baseball game with business colleagues.
More than Year-Round, White Glove Service
The DBL Center is not only here year-round to provide your customers with the white glove, white-label concierge service they deserve. In the past, we’ve provided luxury suites at Yankee Stadium, lined up comedic entertainment for a corporate dinner after a golf outing, and organized celebrity meet-and-greets. We can help you take your corporate events to the next level through our partnerships with Steiner Sports and the Friar’s Club of New York.
We are excited to be able to leverage these relationships and line up events as incentives and rewards for our top performing brokers and their clients. We can also help our brokers organize events to draw in new customers, recognize their best clients, or network with leads they’ve met throughout the year.
Reconnect with Your Customers this Summer
There’s no better time to organize an event than right now. With the introduction of Paid Family Leave in New York, the announcement of the rates, and the opportunity for businesses to start withholding for PFL coverage on July 1, many insurance customers have questions. Why not meet with your existing customers and top prospects in a fun and laidback setting, bond over laughs provided by a top name comedian, and share their options for PFL coverage?
If you’ve opted not to sell PFL, it’s crucial, right now, to connect with your customers and show them all you offer as their DBL and ancillary benefits broker, remind them of the high-level of service you have always provided, and reinforce that business relationship.
Whether it’s sports celebrity signings, entertainment after your golf outing, or baseball tickets to the Mets or Yankees, The DBL Center can provide experiences you won’t find from anyone else in the insurance industry. We look forward to helping you bring a little fun into your summer, even as you work to increase sales and expand your book of business.
Let us know how we can provide you with the service you deserve.
by Michael Cohen
Take advantage of numerous member benefits, from networking opps to discounts on important services through New York Business Council
If you’ve been in the insurance brokerage business for any length of time, you understand how important networking is. Whether you use inbound marketing and SEO to sell insurance products online or rely on real-world networking events and connections to expand your book-of-business, if you want to grow, you must sign new clients.
The DBL Center Ltd. has partnered with the Business Council of New York State to help our brokers connect with hundreds of small and large business owners across New York State. The New York Business Council offers a host of benefits to its members, including:
• A free landing page on the “Made in New York” website to let members know about their services
• Personal introductions, upon request, to any other NYBC member
• Unlimited access to New York Business Council Human Resources/Labor Government Affairs Director, Frank Kerbein
• Free webinars for members, focusing on topics such as HR issues, Paid Family Leave, and Cyber Security
• Live networking events focusing on business taxes, the environment, and other issues relevant to New York business owners
Why Join the New York Business Council
When The DBL Center Ltd. first joined The Business Council, we investigated its benefits closely to determine if the membership fees were worthwhile for our industry, our location, and the size of our business. We discovered many opportunities for an insurance wholesaler and, of course, insurance broker firms, within our state.
It’s no secret, in the past year, we’ve expanded our Web presence and Internet marketing to better educate and serve insurance brokers across the country. But, at the same time, we continue seeking ways to better serve our brokers in New York and across the Tri-state area. The New York Business Council provides the means to do so, with increased networking connections, access to businesses who need our clients’ services for NYS DBL and Paid Family Leave benefits, and discounts on a number of required purchases for New York businesses. “Our members join us for a variety of reasons, but the primary ones are: advocacy, networking, brand visibility and recognition, new business development, and discounts,” says Peter A. Bucci, Director, Membership, for The Business Council of New York State.
He continues, “A number of our members partner with us to help promote their product or service. We have nearly twenty Affinity Partners that provide our members with discounts on everything from car rentals, hotels, payroll services, office supplies, energy, sports memorabilia, shipping, and much more.”
The New York Business Council and The DBL Center Work Together to Increase Opportunities Downstate
Until recently, The Business Council of New York State has operated primarily upstate, with its annual meeting at the Sagamore Resort in Lake George and numerous networking events across the regions of central and western New York.
The DBL Center Ltd. seeks to expand NYBC membership on Long Island and in the New York City boroughs. We recently hosted two informational seminars on Paid Family Leave, followed by networking happy hours, on Long Island and in midtown Manhattan in partnership with The Business Council and our largest insurance carriers.
The more brokers join The Business Council, the more events we can host in the Tri-State area, enabling even more businesses to take advantage of the low rates, wide range of ancillary benefits, and exemplary service provided by brokers who use The DBL Center Ltd. as their back-office for DBL and other benefits.
Join a 100+ Year Legacy as a Member of The Business Council of New York State
The Business Council is a 103-year-old membership association whose nearly 2,500 members include Fortune 500 companies, colleges and universities, manufacturers, professional firms, small businesses, and not-for-profit organizations. Isn’t it time you joined to take advantage of the benefits and networking opportunities?
As a Business Council member, The DBL Center Ltd. is happy to answer any questions you may have about membership or assist with your application. Membership fees are based on the size of your business and are tax deductible, so even smaller New York businesses may find membership worthwhile.
Contact us today to find out more about partnering with the New York Business Council, taking advantage of fun networking opportunities across the state, and expanding your book of business with New York-based companies who require mandatory DBL, enriched DBL, and new Paid Family Leave insurance.
by Dawn Allcot