Even in this age of internet marketing, insurance is still a high-touch business, where brokers look for opportunities to connect with their clients face to face. Although we highly recommend a strong Web presence and inbound marketing (an initiative The DBL Center has been pushing for more than a year now, since the revamp of our website), we also know the importance of personal networking. It’s one reason we recently joined The Business Council of New York and continue to look for unique and exciting ways to provide education and outreach to our clients, as well as new ways our clients can reach out to their customers.
Planning a Summer Networking Event?
For years, many insurance brokers have hosted events—from black tie affairs to golf outings—to welcome new clients and thank loyal customers. The summer is a great time to plan get-togethers. And now that the rainy spring is behind us here in the Tri-State area, everyone is eager to get outside.
In the summer, the entire insurance industry and most of corporate clients are a little more laidback. Offices may encourage more casual attire. It’s acceptable, even expected, to spend a day on the golf course or a night at a baseball game with business colleagues.
More than Year-Round, White Glove Service
The DBL Center is not only here year-round to provide your customers with the white glove, white-label concierge service they deserve. In the past, we’ve provided luxury suites at Yankee Stadium, lined up comedic entertainment for a corporate dinner after a golf outing, and organized celebrity meet-and-greets. We can help you take your corporate events to the next level through our partnerships with Steiner Sports and the Friar’s Club of New York.
We are excited to be able to leverage these relationships and line up events as incentives and rewards for our top performing brokers and their clients. We can also help our brokers organize events to draw in new customers, recognize their best clients, or network with leads they’ve met throughout the year.
Reconnect with Your Customers this Summer
There’s no better time to organize an event than right now. With the introduction of Paid Family Leave in New York, the announcement of the rates, and the opportunity for businesses to start withholding for PFL coverage on July 1, many insurance customers have questions. Why not meet with your existing customers and top prospects in a fun and laidback setting, bond over laughs provided by a top name comedian, and share their options for PFL coverage?
If you’ve opted not to sell PFL, it’s crucial, right now, to connect with your customers and show them all you offer as their DBL and ancillary benefits broker, remind them of the high-level of service you have always provided, and reinforce that business relationship.
Whether it’s sports celebrity signings, entertainment after your golf outing, or baseball tickets to the Mets or Yankees, The DBL Center can provide experiences you won’t find from anyone else in the insurance industry. We look forward to helping you bring a little fun into your summer, even as you work to increase sales and expand your book of business.
Let us know how we can provide you with the service you deserve.
