In recent posts, we discussed insurance broker burnout and the hustle it requires to meet ever-increasing sales goals and quotas from insurance carriers. It’s important to work smarter, not harder. That means leveraging technology, setting smart (and attainable) goals, and partnering with an insurance wholesaler to assist with your business growth.
We also talked about building and maintaining relationships. The DBL Center acts as your back- office staff. That gives you more time to focus on your customers and the business growth that comes when you worry less about numbers and more about relationships.
The Importance of Setting Sales Goals – And Creating a Plan to Achieve Them
Most insurance brokers today must meet quotas set by carriers to earn bonuses that, often, are crucial to business operations and revenue. With this in mind, your sales goals will be driven by those quotas.
You can “reverse engineer” those quotas to create your goals. Then, set goals that are even higher. Setting and achieving sales goals is a bit like breaking a wooden board with your hand. You aren’t focused on the board, but on the space beyond it. That’s where you’re directing your power. Or as motivational speaker Les Brown famously said, “Shoot for the moon. Even if you miss, you’ll land among the stars.”
Once you’ve set measurable, achievable goals that will have you striving to exceed minimum standards, evaluate the actions you’ve taken in the past. How are they working?
Ask and answer the questions:
- Where do most of your leads come from?
- Are there opportunities to double-down on that lead generation activity?
- Can you shorten your sales process to close faster?
- Can you increase the dollar value of each sale?
By promoting additional coverage options such as enriched DBL and ancillary benefits, you can boost business growth. By increasing activities in your most effective areas, while introducing new strategies and tactics for lead generation, you can hit those quarterly or annual sales goals with time to spare.
Focus on the actions you can control, such as phone calls, e-mail funnels, one-on-one visits, relationship building, and personal connections. Track which specific activities lead to more sales and double down in those areas.
Benefits of Partnering with An Insurance Wholesaler
The DBL Center gives you the time and tools to focus on your sales strategies and complete the daily actions required to hit sales goals. The DBL Center:
- Acts as your back-office staff to manage policies
- Provides you with the information and product education you need in a rapidly changing landscape of coverage options
- Has relationships with top carriers to get your clients the best pricing
How The DBL Center Can Help You Meet Your Sales Goals
The DBL Center can help you meet your sales goals by assisting in four key areas:
- Pricing
- Technology
- Vast coverage options
- Customer service and support
Our team leverages carrier relationships to provide more coverage options, higher commissions, and better rates than you could secure as a broker working on your own. Our Broker Dashboard: Net Revenue Tracker assists with alerts so you can be proactive about renewals and pending cancellations. Our team is available to assist with binding policies and answering questions.
Final Take
For more than 45 years, The DBL Center has been an industry leader in DBL in New York, TDB in New Jersey, and TDI in Hawaii. As more states introduce Paid Family and Medical Leave legislation, we have been on the cutting edge of helping brokers coast to coast bring this required coverage to their clients.
Insurance brokers can rely on our decades of insurance industry experience and knowledge for sales support. Contact DBL Center today to learn more about how we can help you meet your sales goals.
