New York State brokers already familiar with writing PFL as a DBL rider may find expansion opportunities in Massachusetts, as the New England state announced the details of its plan this month.
Unlike NY PFL, Massachusetts Paid Family Medical Leave (MA PFML) is written independently. Businesses can opt to write their insurance through the state or apply for a private plan exemption to secure coverage through top-rated private carriers.
Employers wishing to write coverage through a private plan must provide employees with private plan details along with posting information about the state-run plan. Employers can download state employer posters and written employee notices from the MA PFML website.
Although the plan doesn’t begin until January 1, 2021, the state of Massachusetts requires that all employers post notices as of September 30, 2019.
Accurate Census Simplifies Billing
Unlike NYS PFL, employers must provide a census to the state or to their private carrier by September 1, 2020, in order to secure the correct amount of coverage. The use of a census will help streamline billing and enable brokers to provide a higher level of service to Massachusetts businesses purchasing PFML, while also improving profitability.
Employers should have fewer questions about premium costs, since they are paying for the coverage needed based on the actual number of employees, not estimates.
Best of all, business owners have the option to defer paying into the pool for one year, while remaining eligible for PFML coverage. Massachusetts businesses can enjoy PFML benefits without making any payments until January 2021.
How to Apply for Private Plan Exception
As a New York tri-state area or New England-based insurance broker, you are probably already seeing the opportunities available to shift customers from the state plan to a private plan in Massachusetts. PFML represents an entirely new line of coverage and an opportunity to expand your business.
DBL Center has conveyed the profit potential in New Jersey, which recently waived the signature requirement to shift from a state-funded plan. Massachusetts makes it even easier for business owners to opt for private coverage.
Employers will need to provide the estimated size of their workforce, including W-2 employees and 1099 contractors, the type of paid leave plan (Family and Medical, in most cases), and the plan provider’s company name.
From there, employers will also need to answer questions regarding specific aspects of the plan. Brokers can assist with this step while selling the benefits of the private plan to prospective customers. If the employer provided the correct information and the private plan meets the state requirements, the application should be approved.
DBL Center Service Makes the Difference
As with PFL and NJ TDB, DBL Center brokers have the advantage when it comes to selling this statutory benefit. Our team has been writing PFL in NY since its inception. We understand the challenges, pitfalls, and profit potential of this powerful statutory product. As your insurance wholesaler, we are uniquely qualified to steer you through the process, permitting you to provide stellar white-glove service to your customers.
We already have a footprint in Massachusetts, providing benefits packages for Fortune 500 companies. We will be following MA PFML developments closely to assist our brokers as this important benefit becomes reality in yet another state.